The no- and low-alcohol categories grew by more than 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed.

Rum: The White Choice

23 August, 2022

White rum has long been a star ingredient of cocktails and with consumers now demanding better quality drinks, it is ripe for premiumisation. 

Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.

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